At Oriel Marketing, we’ve had plenty of experience in helping clients to develop their crisis management plan, which should begin with an honest assessment of where the vulnerabilities lie within an organisation, leading on to the development of an effective crisis management plan, often as part of their overall strategic marketing process.
But we’ve always been very well aware that what most people dread most is the prospect of handling interviews when they’re in the midst of the media storm, a skill that can be developed with high quality communications training.
We are delighted to have linked up with media training experts Rough House Media, to develop our own Crisis Management service, which now includes crisis communications training – so for the first time we can offer our clients the complete package.
The new service will:
· identify potential crises and risks
· audit our clients’ existing capability to handle these
· develop action and containment plans for the highest risk scenarios
· work with clients to develop a series of effective key messages to cover each eventuality
· produce a comprehensive communications blueprint, providing an operational plan on handling the media and the key messages to be delivered
· provide key spokespeople with a rigorous programme of crisis communications training, including specially designed interview exercises to test their strengths and weaknesses, and equip them with the skills and strategies to tackle the most difficult interviews
· run crisis simulations to make sure the communications blueprint works effectively in practice
Protecting your business in a time of crisis is essential - and if you do it well, you could come out stronger, with your reputation enhanced. Our new crisis management service will provide you with the tools to manage the unexpected, and the skills to deal with the media if the worst should happen.
To find out more, give us a call on 01252 727625 or visit our website.
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